Sticker Promotion for Benefit Concerts at the Park

Live music can always be marketed particularly if the concept behind is something spectators enjoy experiencing such as being in park setting. Concerts done for benefits or fundraisers can be a winning combination. Concerts are a festive activity that people are willing to spend for but gaining awareness for this event can be challenging. When marketing budget is limited and promotion requires a bit of creativity, small print materials can serve as effective marketing tools. One simple but effective promotional method is to print stickers. Below are ideas on how to use stickers to promote a benefit concert at a local park.

'    Stickers as tickets-Printable stickers can also double as tickets. It can feature compelling graphic art or image, a catchy tagline and the essential information. Printing information about special guests or star performers help sell the event. Online printing companies offer custom printing of sticker designs and sizes. Customers can conveniently upload their own designs or design them on their websites. Online printers also offer bulk printing at low, discounted prices.

'    Stickers as souvenirs-Stickers can also serve as souvenir items for concert-goers and donors. Information printed on the stickers can be messages of acknowledgement, hope and goodwill related to the concert cause or benefit. Specially-designed or custom-made stickers can be printed in full color by online printers. Front and back full color printing is also possible. Customers can choose to print sticker designs in a matte or a more attractive, high gloss finish.

'    Stickers as discount or promo materials-Stickers can double as discount or promo materials that concert goers can present to concert sponsors' stores to avail of discounts or mark-downs on products and services. The stickers can also be presented to stores to avail of free gifts or giveaways on special occasions such as birthdays or holidays.

About the Author:

Nikki Sabato is a writer with a background in landscape architecture and design. She currently works in the field of marketing and design communication.